How to set up and run a limited company in the UK. How to deal with tax, accountants, employees and legal issues.
How to publicise your business (ideally for a minimal financial outlay), and market your products and services to prospective clients and customers.
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Unique Selling Points – what is a USP, and why does every business need one?
Press Release – how to write and distribute the perfect press release.
PR Tips – why PR is essential for every small company, including DIY PR ideas.
Social Media – how to harness the incredible (potential) power of social media.
Presentations – impress clients and customers with these handy presentation tips.
Digital Marketing – guide to all the main digital platforms available (for fee) to businesses.
Google Adwords – the leading pay-per-click platform, and how to maximise your returns.
LinkedIn – essential marketing / networking platform for professionals.
Stuart Maclaren, MD of the YPP Group, shares some excellent tips on how to launch and run an online business – from creating the right initial impression, to providing excellent customer service.
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As a start-up, it’s crucial that you have a plan to connect with your target audience. And nowadays it’s all about how you do this online, or even on your mobile.
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You may be surprised to learn that 4,999 out of every 5,000 patented inventions don’t sell, and the reasons are similar; inventors simply love to tinker (it’s what we do) and put off the important stuff like figuring out how to sell it.
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Google AdWords is an online advertising platform used by companies of all sizes to promote their goods and services. A useful guide for small business owners to get started.
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As a professional, it’s the one platform you can’t afford to ignore because simply put, LinkedIn is all about business – so how do use LinkedIn to market your goods or services?
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Direct mail and email can be a highly effective way to promote your products or services but which of the two forms is better and how can you use both to maximum effect as part of your marketing strategy?
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Given the sheer size and growth of its user base, it’s clear to see the potential to promote your brand on Facebook is massive and is set to grow. The question is, how to do it effectively?
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If you’re not using Twitter to market your business, you’re almost certainly missing a trick or two. And even if you have been using Twitter for a while, perhaps it’s time to revitalise your efforts.
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Digital marketing never stays static. As a business owner what do you need to know to stay ahead of your competition? Let’s start with 10 ways to make your website perform better and then look a few innovations you’ll need to consider in 2018.
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Described as win-win advertising for both businesses and their clients, PPC lets you drive traffic to your website in a targeted way while customers see ads that correlate with their interests or needs.
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