Selling

Google AdWords is an online advertising platform used by companies of all sizes to promote their goods and services. A useful guide for small business owners to get started.

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As a professional, it’s the one platform you can’t afford to ignore because simply put, LinkedIn is all about business – so how do use LinkedIn to market your goods or services?

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Direct mail and email can be a highly effective way to promote your products or services but which of the two forms is better and how can you use both to maximum effect as part of your marketing strategy?

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Given the sheer size and growth of its user base, it’s clear to see the potential to promote your brand on Facebook is massive and is set to grow. The question is, how to do it effectively?

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If you’re not using Twitter to market your business, you’re almost certainly missing a trick or two. And even if you have been using Twitter for a while, perhaps it’s time to revitalise your efforts.

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Digital marketing never stays static. As a business owner what do you need to know to stay ahead of your competition? Let’s start with 10 ways to make your website perform better and then look a few innovations you’ll need to consider in 2018.

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Described as win-win advertising for both businesses and their clients, PPC lets you drive traffic to your website in a targeted way while customers see ads that correlate with their interests or needs.

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How do you give a great business presentation that inspires, persuades and wins your audience over to your ideas, product or services?

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Whether you’re a start-up, independent contractor or a well-established enterprise, social media is likely to be your primary free marketing tool.

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As a small business owner, there may be times when you have to deliver a speech – to your employees, suppliers, or customers. Here are some practical steps to help you gain confidence speaking in public.

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