Selling

How to publicise your business (ideally for a minimal financial outlay), and market your products and services to prospective clients and customers.

  • Unique Selling Points – what is a USP, and why does every business need one?
  • Press Release – how to write and distribute the perfect press release.
  • PR Tips – why PR is essential for every small company, including DIY PR ideas.
  • Social Media – how to harness the incredible power of social media.
  • Presentations – impress clients and customers with these handy tips.
  • Digital Marketing – guide to all the main platforms available to businesses.
  • Google Adwords – the leading PPC platform. How to maximise your returns.
  • LinkedIn – essential marketing / networking platform for professionals.
pr tips limited company
Selling

Some useful PR tips for your company

Creating a buzz about the goods and services your company offers, or being recognised as an innovator, is a great way of generating potential opportunities for your company. The question is, how do you spread the word about what you do without spending a fortune on advertising or hiring a PR specialist? Many small businesses

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write a press release
Selling

How to write a good press release

If you think issuing press releases in the digital era is a bit old school, it’s time to think again. Yes, every day there are countless numbers of press releases written and many are binned even before they are read, but a well written press release remains a highly effective way to generate free publicity

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usp limited company
Selling

What is a Unique Selling Point, and why do you need one?

Whether you’re an established small business or a start-up about to launch your enterprise in a competitive market, one of the key ingredients you need to succeed is a unique selling point. Some would go further than that and say having a USP is the key to success, and is more important than anything else,

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